First Things First

Deliverables

Strategy Branding

Role

Creative Direction Art Direction

The concept for this campaign is a simple one: Great childhoods are made here – in the everyday moments of parents or caregivers investing time and energy into their children’s lives. We concepted, executed and implemented this campaign for First Things First across a wide gamut of applications including digital, social (organic, social and native), video, radio, direct mail, OOH, magazine, and even newspaper.

Knowing the campaign had to be applied across a wide gamut of applications, a color system with interchangable photos was developed for variety and consistency.

While primarily a traditional print campaign for First Things First, we also built out a vast array of digital assets to support the campaign in a more cohesive manner.

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