Fuse Scents

Deliverables

Strategy Branding Packaging

Role

Creative Direction Art Direction Photography

Fuse is a scent company specializing in all-natural and clean-burning wooden wick candles. We created a brand identity that reflects the simplicity, cleanliness and purity of their current product lines while also ensuring its success in additional future product markets.

Blue wooden wick candle in a bath setting surrounded by an air plant and books.
Close up photo of wooden wick candles in golden sampler tins.
A four pack of sampler candles being lit around a vase of flowers.
An orange wooden wick candle during in a bathroom alongside a mirror.
All natural soy wax being poured into cylinder.
Wooden wicks in their metal base clips.
Finished, orange candle sitting in daylight on a table.
Hot, clear soy wax being poured into a container.

Each candle is created with minimal ingredients that can be counted on one hand. Phthalate-free custom fragrances, essential oils and 100% soy wax are blended together slowly and then poured into recycled glass containers. An iron-branded cork lid is the final touch for these clean burning, all-natural products.

Wide image of dozens of candles atop a kitchen island.

A monochromatic visual system paired with golden highlights throughout is used for simplicity and purity, allowing key information to stand out immediately. This system is translated to all physical brand elements including labeling and packaging.

A four set of sampler candles being opened and instructions read.
Close up of blue candle within kraft packaging.

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